Incentives. Lots of incentive to ride the horse to death while the money's still available. You get free stuff, get to live the high life, gain celebrity, get

Incentives. Lots of incentive to ride the horse to death while the money's still available. You get free stuff, get to live the high life, gain celebrity, get interviewed, make social media posts people pay attention to, get invited to fancy parties like Davos. No bad publicity. Probably get more money on the next startup as a result. WeWork is an excellent example. https://www.nytimes.com/2022/08/15/business/dealbook/adam-neumann-wework-startup.html https://www.nytimes.com/2022/08/15/business/dealbook/adam-ne... In a lot of cases, it seems like the real incentive is "pretend to have a really desirable product, make demo after demo to draw in investment, party as much as you can while pretending to make something, lateral to the next company while claiming external market conditions." Live the Wolf of Wall St. life while the Titanic sinks. Still think the main Pokemon advancement for companies is mostly -> Bankemon -> Casinomon