I agree that the Like button was the final blow, driving home the idea that other people were watching the stupid. Obviously you always knew in some nebulous wa

I agree that the Like button was the final blow, driving home the idea that other people were watching the stupid. Obviously you always knew in some nebulous way that they were watching, but when "Joe Blow", who you chat with on the street but aren't inviting to your wedding, liked your stupid post it made it real. To which that quickly turned into "I don't mind Joe as a distant friend/acquaintance, but I don't really want him to know my every move." and soon "‘anyone going to the pub tonight?!’" posts went out the window, moving them, if still posted at all, to restricted regions where there is stronger curation of who can see it than just a general friend list (or the public at large, in some cases).