Ultimately even the behaviour of big polluters is driven by consumer demands. Consumers make financial choices that are incongruent with their values, all the t

Ultimately even the behaviour of big polluters is driven by consumer demands. Consumers make financial choices that are incongruent with their values, all the time. If consumers didn't demand so much cheap energy we would have less coal burning power stations, for example. People fund corporations, we have to pay for alternatives which are usually a significantly higher cost that we refuse to accept. Narratives that corporations that are responsible for a majority of pollution are BS. The corporations are at the mercy of our individual wallets. I do think it's a government's role to unify and lead people through this. Provide quality alternatives, support offramping, etc. Without this essential cultural contract it just won't work. Individual effort is only meaningful if it's coordinated and a majority of people buy into it. But we can't get that leadership behind the effort if we, the people, just keep voting it out. So while it's admirable to individually "do your part" we know for a fact the overwhelming majority of people don't actually give a flip enough to prioritize the planet and work together. Raindrops do contribute to floods, but you need coordination to get there.