I think what this article describes is normal & probably "smart" from Bytedance's perspective. > Social media success is a delicate balance No it isn't. It's

I think what this article describes is normal & probably "smart" from Bytedance's perspective. > Social media success is a delicate balance No it isn't. It's three things: 1. Luck / Startup x-factor: what makes these novel formats flourish to begin with, but it's short-lived: it won't sustain a platform long-term. 2. Money: what Meta have done with Instagram - pushed through by cannibalising instead of innovating by sheer power of investment 3. Inertia: why Twitter has defied all doomsayers' reports of its demise. TikTok's current trajectory looks more like trying to ape Meta's strategy & ultimately avoid what happened to Snapchat, by abandoning the innovation that got them to where they are & instead take advantage of the power, money & inertia they currently have to sustain themselves in other ways & broaden their audience (beyond the more fickle TikTok-early-adopter-influencers). > its ad revenue growth is slowing down Translation: its ad revenue is growing. This is an industry that was being reported as being generally in decline across the board only a year ago - some competitors like Meta have only recently started to show growth again after losses.