"Why do consumers care that their phone has quad core gpus or whatever when Apple tells them a simple story" because not everyone buys Apple's stories. And Ap

"Why do consumers care that their phone has quad core gpus or whatever when Apple tells them a simple story" because not everyone buys Apple's stories. And Apple talks about Specifications all the time. If they have a lower resolution screen than the competition, they don't talk about it. But as soon as they manage to ship a competitive high resolution screen themselves, they make it the center of their complete ad campaign.