All social media apps have users, but users are not customers. Advertisers are. Longer videos pave the way for non-skippable, mid-video ads, which they can cha

All social media apps have users, but users are not customers. Advertisers are. Longer videos pave the way for non-skippable, mid-video ads, which they can charge more for. TikTok Shop is for taking a cut of every transaction on your "territory", like Apple is doing with the App Store. QVC for Gen Z. The sooner people stop believing this BS about social media apps caring about "connecting people" , the sooner the reality of the business model can be made apparent to everyone.