The only way to cultivate a lot of good TikTok shops is to allow a lot to be created and then filter them down. TikTok used this strategy with creators in the

The only way to cultivate a lot of good TikTok shops is to allow a lot to be created and then filter them down. TikTok used this strategy with creators in the beginning when it was easy for anyone to go live. Strategically, TikTok is intentionally sailing into a rough patch in order to launch the e-commerce play without giving an unfair advantage to big/established brands, which would crowd out the "crowd" and defeat the purpose. I thought this was pretty obvious.