The point of OKRs is that doing the right thing is the most important thing for the business. But how do you know if you're doing the right thing if you don't s

The point of OKRs is that doing the right thing is the most important thing for the business. But how do you know if you're doing the right thing if you don't set and measure goals? You can then reflect and learn from your success/failure. The whole point is to learn whether our assumptions were correct. Otherwise it's just gut feeling and wishful thinking.