I actually think they are quite reasonable compared to a lot of the alternatives. It gives a good framework for going from business’ overall goal down to what

I actually think they are quite reasonable compared to a lot of the alternatives. It gives a good framework for going from business’ overall goal down to what are we going to do with this product the next four months? I am asked to set my yearly goals in January and in December I have to argue how I met them. With okrs being tertiary you get a bit more manageable time horizon, while maintaining half year and yearly goals. There are a few silly things about the framework, like how goals should be unobtainably optimistic and that phrasing of goals are not “improve user satisfaction”, but “I want to make the user cry of joy when opening product”. It’s stupid, but user stories also dictates silly phrasing. But as the article and comment section shows, it’s no cure for stupidity or bad managers.