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This misleading idea is perpetuated by PR departments, who like to make up bogus creation myths. Example: *A former bakery owner and professional bicyclist,
by tlb 15y ago
This misleading idea is perpetuated by PR departments, who like to make up bogus creation myths. Example:
*A former bakery owner and professional bicyclist, he was choking down PowerBars
for energy in the middle of a daylong 175-mile ride. "I couldn't make the last
one go down, and that's when I had an epiphany -- make a product that actually
tasted good."*
-- Gary Erickson, founder and CEO of Clif Bar.
Quoted in Fortune Small Business, October 2003.
- wensing 15y agoI've read (at least) that section of Raising the Bar -- which part of that story is false? That he wasn't actually a bakery owner and professional bicyclist but just an amateur baker and bicycle junkie?
- ams6110 15y agowhich part of that story is false The part about making a product that tastes good?