Because no one that matters cares about a company that makes $10 million per year, neither the cofounders nor the board. Everyone wants 100x that because they w

Because no one that matters cares about a company that makes $10 million per year, neither the cofounders nor the board. Everyone wants 100x that because they want to become 9 figure wealthy or more. Better to close down, fuck the customers, and then have the cofounders start a new "journey" in hopes of getting that unicorn status and become fabulously wealthy.