It is far easier than this framing, though. They already have to worry about high variations in every other cost that goes into what they are doing. Heck, run

It is far easier than this framing, though. They already have to worry about high variations in every other cost that goes into what they are doing. Heck, running an ad campaign will have variable costs that are also based on location of ad. Which is all to say that dealing with variable costs is part of doing business. That they are currently able to dodge responsibility for some things by attaching them after the fact as "fees" is kind of upsetting to me. Consider if you had them send out a service unit to fix a line in the neighborhood, and they decided to line item send you a fuel bill for the work. Was something they always had to deal with, but finding a way to keep an expense from cutting into profits by directly passing it to users is a touch crazy.