It’s the same as saying Naver (SK Google), or Weibo (Chinese Twitter), and so on. They’re primarily used by their local residents, and have little traction outs

It’s the same as saying Naver (SK Google), or Weibo (Chinese Twitter), and so on. They’re primarily used by their local residents, and have little traction outside, despite having millions of active users. Giving a clarification makes it a bit more clear.