Honestly? No one gives a crap about content. It's not exactly worthless, but it's been pretty solidly commoditized. Which company do you think had more conte

Honestly? No one gives a crap about content. It's not exactly worthless, but it's been pretty solidly commoditized. Which company do you think had more content? Revision3 or Instagram? My guess is Instagram had 100x more content than Rev3. The way a company like Revision3 gets a big valuation is by having massive distribution AND a big hit that goes mainstream, much like what Draw with Me did for OMGPOP. Revision3 never had a crossover hit that the average Joe watched. They stayed niche, and $30m is maybe as much as they could get for that audience and distribution footprint. Meanwhile Instagram had MASSIVE distribution, in the millions, AND was generating content at an epic clip. No one piece of Instagram content might be as "sticky" or engaging as a single piece of Revision3 content, but wouldn't you want to have all those photos instead of a bunch of shows watched by a small but fervent audience?