> What I am puzzled about is companies that are sending mixed messages. There's a difference between mixed messages and incompatible desires. My 8 yo wants to

> What I am puzzled about is companies that are sending mixed messages. There's a difference between mixed messages and incompatible desires. My 8 yo wants to go on the roller-coaster and to eat a giant tipple-scoop ice-cream at the same time. I am stuck explaining why this isn't going to work out well, but she's insistent that both things can happen together. A mature mind is able to join-up the dots and see the need to prioritise or prune. Modern corporations are not like that. They're a collection of colonial homologous zooids (departments) like Physalia-Physalis (Portuguese man o' war) that from the outside give the appearance of cohesion because they have a PR department, a logo, a company number and so on. That's why it's meaningless when we read "Google says..." or "Facebook thinks..", because a bunch of sub-organisms that happen to occupy the same offices do not constitute an "entity". When dealing with them, like a patient with DID, you need to know which bit you're talking to.