It’s still jewelry. Like I said, it’s not just the bands, Apple changes the device finishes every time they release a new product. And yes, I would argue that

It’s still jewelry. Like I said, it’s not just the bands, Apple changes the device finishes every time they release a new product. And yes, I would argue that a smartphone case is jewelry. I would argue that the phones themselves are also jewelry! The fact that Apple brought back people who had stopped wearing watches just shows that there was demand for that sort of thing, and it was being unmet by traditional watches. People still want to see the time quickly but they now demand more than that. Yes, we segment out the luxury watch and commodity watch markets. Both of those markets are growing as a whole.