When Amazon announced it's new leadership principles, people were quick to note that "strive to be" is considerably different than "is". Also, it's also a clich

When Amazon announced it's new leadership principles, people were quick to note that "strive to be" is considerably different than "is". Also, it's also a cliche for abusive husbands to promise their battered partners that they will try to be good husbands and family men even though they don't change their pattern of abuse.