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Traditional model car distribution (dealerships) is something Apple would likely be very unhappy with. Aside from the control of user experience being ceded in
by jwells89 3y ago
Traditional model car distribution (dealerships) is something Apple would likely be very unhappy with. Aside from the control of user experience being ceded in that model, nobody likes dealers anyway and bad dealers can stain the reputation of the brand involved.
Any kind of Apple car, whether it be purely Apple or a partnership is almost certainly going to be direct sale, cutting out dealers. It’s hard to imagine them doing anything else.
I would welcome this. There needs to be more direct sale options, I’m tired of looking at EV options to find all the local dealers have stocked only high end trims that they’ve further marked up with the base MSRP nowhere to be found.