Not the op, but this gels with my story. When I started out, computers were rare, and software was rare. We were in thd business of "computerizing" companies.

Not the op, but this gels with my story. When I started out, computers were rare, and software was rare. We were in thd business of "computerizing" companies. We often supplied hardware with software. We found our space and grew as the space grew. Contrast to 10 years ago where we saw a market with poor software, and entered that. Most businesses in the space had a product, albeit an inferior one. Progress capturing that market has been slow though, people don't like change. If I was to do another product now, I'd focus a lot more on the willingness and ability, for the market to adopt new things. Being better (a fair bit better) is not enough. It's a lot harder now to get traction, to build trust, to convince people to change.