> if you like pop sci That's the "problem" right there. It wasn't a pop sci book. TBH while Gödel's incompleteness theorem might be seen as "science" subject,

> if you like pop sci That's the "problem" right there. It wasn't a pop sci book. TBH while Gödel's incompleteness theorem might be seen as "science" subject, it is actually squarely in the realm of meta-mathematics, a branch of philosophy. The "writing style" is what most would call "literature", which includes prose, poetry, stories, etc. It's not for everyone, for sure, but some people do enjoy it (I occasionally do, but I lose patience.) Calling it "pretentious fluff" sounds a bit extreme.