Did they? I thought pretty early they saw the writing on the wall given the low barrier to entry for a juggernaut like Disney to compete with them, and went har

Did they? I thought pretty early they saw the writing on the wall given the low barrier to entry for a juggernaut like Disney to compete with them, and went hard at their "Originals". I remember an interview with Hastings saying as much, that "in the future we won't have all the content, just the best content." It would have been bold of them to essentially pull back and try and broker a deal where they accepted lower margins as a mere distributor rather than doing what they did and seek safety with their own library of IP.