Isn't this what most marketing does? Or at least all top-of-mind marketing (e.g.-plumbers)? They plant the seed--they don't expect you to buy soda or a car whil

Isn't this what most marketing does? Or at least all top-of-mind marketing (e.g.-plumbers)? They plant the seed--they don't expect you to buy soda or a car while you're in the middle of watching a television show, but they want you to make you inquisitive about it. e.g.-How would that new car drive? Wow, that looks fun. I should test drive that at some point--and then when you're in the market, you go test drive it.