3 ms·

I sometimes wonder if more piracy will lead to more product placement directly in content and other insidious advertising strategies that would make up for the

• al_borland 3y ago
  I’m not sure if it’s still the case, but Subway used to be big on doing product placements with shows on their last leg. They probably got it for a steal, and they made it really, really obvious. For example, the episode of Community where Subway is a person. Chuck did a lot of obvious Subway stuff at the end too. I remember Zachary Levi (Chuck) posting on Twitter to buy Subway for the finale in hopes that it would boost Subway sales enough to get them to pay to renew it for another season. I’ve actually been surprised the more subtle product placement isn’t more common. There are always prop bags of chips, boxes of cereal, etc. you’d think it would cost basically nothing to swap it out for a similar soundless bag with a Lays label on it and get some money. Everyone knows what Lets chips are really trying to be. Maybe syndication presents issues. Does the company pay every time the episode runs, in perpetuity, or just once to get the episode made? With a one time payment, getting a spot in a show like The Office would be like winning the advertising lottery. If they have to pay for each viewing, it could turn into a real problem.
  • boomboomsubban 3y ago
    >I’ve actually been surprised the more subtle product placement isn’t more common It's more common than you seem to think, just not omnipresent. Look for beer advertising in any scene that takes place at a bar, that's a scenario where not having it would look more out of place so it's almost always done.