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I wonder how this could be used in traditional marketing sense? He describes it as: First you plant the seed. Then you wait for it to grow into a plant.
by michael_fine 14y ago
I wonder how this could be used in traditional marketing sense? He describes it as:
First you plant the seed.
Then you wait for it to grow into a plant.
Then you …
You clearly couldn't use this approach, because it is a: disingenuous, and b: requires you to have a large number of people's emails. It's an interesting concept, especially in the context of traditional marketing.
- endersshadow 14y agoIsn't this what most marketing does? Or at least all top-of-mind marketing (e.g.-plumbers)? They plant the seed--they don't expect you to buy soda or a car while you're in the middle of watching a television show, but they want you to make you inquisitive about it. e.g.-How would that new car drive? Wow, that looks fun. I should test drive that at some point--and then when you're in the market, you go test drive it.
- michael_fine 14y agoYeah, I guess so, it's just this was such a poignant form of marketing it really struck me.
- praptak 14y agoA two phase billboard is an old trick in traditional marketing. First an apparently non-salesy image designed to incite curiosity, then after a few days, hammer it in.
- Angostura 14y agoPhase 1. Arrange for a large group of people to show up outside an Apple store waving 'Wake Up' placards.