Both uses of "users" are valid. Your latter definition probably could use refinement. I believe what you mean is "people who want to benefit from the technolog

Both uses of "users" are valid. Your latter definition probably could use refinement. I believe what you mean is "people who want to benefit from the technology without understanding or changing it". This is only a subset of users. I think people overindex on these users because they are both vast and a popular monetization target.