How can we normalize/streamline using the "Add to Home Screen" bookmarking feature as an alternative to the App Store installation? What if we created an App S

How can we normalize/streamline using the "Add to Home Screen" bookmarking feature as an alternative to the App Store installation? What if we created an App Store that was solely focused on getting users to “install” using a bookmark. And convinced top app players to forgo the App Store and advertise “get a 10% discount if you install our app with App Store X, the alternative App Store.”