It is just unavoidably creepy, and yet it was excitably launched with a video that was the most dystopian, unsettling portrayal of the target consumer's life.

It is just unavoidably creepy, and yet it was excitably launched with a video that was the most dystopian, unsettling portrayal of the target consumer's life. It so profoundly undermines what Apple is; no other Apple product has ever been remotely "hell is other people", especially not "hell is other people who are in the room with you". I think there's a lot more than just the airpods comparison that i've seen elsewhere, too. Because the people with the Apple eyes are using fake eyes; it is not filtered attention, it is actual misdirection. Though I personally find having a conversation with people who won't take their airpods out is a sign that I am having a conversation with someone who devalues interacting with humans.