This happened tons with the first Apple Watch back in 2016. This was basically completely new product category for many, many people. Yes, the Pebble existed,

This happened tons with the first Apple Watch back in 2016. This was basically completely new product category for many, many people. Yes, the Pebble existed, but the Pebble was niche and ultra niche. (I had one; loved the original and the Time). The first Watch was crazy limited compared to today's variants, but the punditry was unceasing. Especially since you had people debating whether they should spend $10k on basically a flex.