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Another problem with these incentives to attract new users is how do you think existing users feel when they see discounts offered to new users? Their loyalty i
by anonimo37 3y ago
Another problem with these incentives to attract new users is how do you think existing users feel when they see discounts offered to new users? Their loyalty is rewarded by paying full price.
I may be the outlier but I have almost no interest in new user incentives. I know the discount will only last a short while before I am paying full price so I never factor the discount into the total cost of using the service.
Even free trials don't interest me as there is still the hassle of signing up and remembering to cancel before the trial ends. Why bother signing up for something that I intend to cancel a month later? If I intend to keep using the service then as I said above, the discount is meaningless in the long term.