I agree that low cost attracts "pathological users", but I was surprised to see this part presented as a negative: > But if these ideal users encounter the pro

I agree that low cost attracts "pathological users", but I was surprised to see this part presented as a negative: > But if these ideal users encounter the product via an incentive program, you often “pull forward” these users, thus costing you money, when you would have gotten them anyway. The premise of annual discounts is that having $0.80 today is worth more than $1.00 a year from now. Doesn't the same logic apply here? That if you can get someone in the door sooner, that's worth some cost?