don't talk about whats. talk about why's. it's good practice for your marketing. you need to talk to your market in terms of how you're going to help them ki

don't talk about whats. talk about why's. it's good practice for your marketing. you need to talk to your market in terms of how you're going to help them kick more ass. if you talk to your relatives in terms of whom you help kick more ass, they are more likely to give a shit.