I used to work for a hosting company and one of our customers (a magician of all things) copied our template into his webspace to build his own website - we spo

I used to work for a hosting company and one of our customers (a magician of all things) copied our template into his webspace to build his own website - we spotted it and gave him a chance since he was a customer and all. We checked up on him a few months later and he had just done the same thing but to a different hosting provider (while still hosting with us). Why would a magician need a template that looked like a hosting company?