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"Gaming is now the third largest business at Microsoft." After Office and Azure, before Windows. https://www.theverge.com/2024/1/30/24055445/microsoft-q2-2024

• spockz 3y ago
  Sure. But windows was/is the loss leader for that. No gaming or office without windows. Even Azure benefits from it as it ties into Active Directory with Azure AD. This makes it a completely integrated story. So that they are even still making money off of windows directly is just a direct benefit.
  • osigurdson 3y ago
    It is amazing how sticky auth is.