Sure. It's arguably even better for the creators, because not only are they getting paid more but they're keeping all the rights to the content. Most of that co

Sure. It's arguably even better for the creators, because not only are they getting paid more but they're keeping all the rights to the content. Most of that content would not be getting created if YouTube wasn't there to serve the videos, bring the audience, and make sure the creators are getting paid for it. (To the tune of tens of billions of dollars per year, not just small change.) Why is funding original content the critical part of the value proposition, while making sure that the people creating content are compensated for it is worthless?