There was an article I read a few years back (I think on Vice; I might be able to find it again) which more or less made this exact argument. They used the mark

There was an article I read a few years back (I think on Vice; I might be able to find it again) which more or less made this exact argument. They used the marketing material for trucks as evidence, pointing out that much of the material would show a vehicle "conquering" something like reaching the top of a rock formation or something. Ever since reading that article I pay way more attention to vehicle marketing, video and photo. It's actually pretty common to see the "conquering". The camera is below the car looking up at an angle. Most commonly for SUVs and trucks.