23 ms·
It makes sense that it would be much smaller than his initial deal on an annual basis. There's much less value in exclusivity since he already brought his bigge
by gnicholas 3y ago
It makes sense that it would be much smaller than his initial deal on an annual basis. There's much less value in exclusivity since he already brought his biggest existing fans over to the platform. So they jettisoned exclusivity and enabled him to make tons more by monetizing on other platforms (twitter, youtube, third-party podcast apps). It would be interesting to know what percent of his total revenue ends up coming from this deal, now that the exclusivity is ending.
- SilverBirch 3y agoOh I read it the opposite way- he won’t be exclusive but Spotify would get the revenue from all advertisers. So say he releases on YouTube? The ad placement and revenue for that would at least go via Spotify and presumably Spotify would take a tidy chunk of that.
- gnicholas 3y agoThat would seem to set up very strange incentives. Are there other agreements like this, where one distributor gets a cut of advertising that is derived by an artist/speaker on a totally different platform?