> the pursuit of maximal profit doesn’t make as much sense to me as it used to. Alternatively, accounting hasn't kept up with the realities of the world. Profi

> the pursuit of maximal profit doesn’t make as much sense to me as it used to. Alternatively, accounting hasn't kept up with the realities of the world. Profit today isn't measurable just in terms of the exchange of tangible items. Actors also seek to profit by way of other intangible things like, most notably, attention; something old-school accounting doesn't account for. Maximal profit makes as much sense as ever, but maximal profit as it shows up on the books using traditional accounting methods may not.