> In terms of the integration, I think you'd be pleasantly surprised by how easy these tools make it to pipe data into your warehouse. Outside of setting up per

> In terms of the integration, I think you'd be pleasantly surprised by how easy these tools make it to pipe data into your warehouse. Outside of setting up permissions, you don't really even need engineering. A strong data analyst could do the job. Sorry I tried to say as much myself, maybe I wasn't clear. More succinctly put the busywork tradeoff is between keeping your data internally and paying down the required DBA legwork or plunking it into a third party which often has implications beyond the technical and creates work for lawyers and managerial types (if its HIPAA type stuff, sensitive or involves multiple jurisdictions) plus: "you don't really even need engineering" - one wonders what I need the data consultant for. Another cost. Another trade off. Another point of possible failure. Somewhere on that continuum is an infliction point and clearly this does not hold: "I would not recommend this approach to anyone" since "If all you need is.." P.S. - I used to work in AdTech as a consultant myself and was shown early previews of things like Lambda and BigQuery. ;)