That's an interesting way to frame the reddit debacle. Reddit could have mandated ads to be displayed as a part of their TOS of API usage, but just decided not

That's an interesting way to frame the reddit debacle. Reddit could have mandated ads to be displayed as a part of their TOS of API usage, but just decided not to - for the clear reason of centralizing users to their app. It wasn't /just/ about the loss of revenue - it was also about the metrics they can collect on their platform which they could not do on others'.