I think it's laughable what he does for pageviews. If you read all, you'll notice that's quite the only reason. Also if you read all, you might have discovered

I think it's laughable what he does for pageviews. If you read all, you'll notice that's quite the only reason. Also if you read all, you might have discovered the Readability link at the very bottom. So just when you're done reading, the site offers to make reading it more comfortable.