Google Video didn't take off because of branding failure. Google is not something that people contribute to; it aggregates things that are already out there.

Google Video didn't take off because of branding failure. Google is not something that people contribute to; it aggregates things that are already out there. Google Video was perceived as a search engine for video, not as a user-content site. So instead of simply correcting that failure, Google paid $1.6 billion for something it already had.