3 ms·

I wish for all advertising on the tube to die. It's terrible and confuses the hell out of tourists.

by thimp 3y ago

midasuni 3y ago
Raises a tiny percentage of income. That said seeing static posters for west end shows on the escalators is hardly the worst advert. The trend to do “event” adverts which do confuse people (James Bond Street etc) certainly should be stopped. Ultimately though people wont pay the extra 20p on their journey to get rid of adverts
- Symbiote 3y ago
  Advertising income was £130 million for last year [1], where passenger income was £4398 million[2], so around 3%. (Minus costs of running commercial advertising?) I can see many people wouldn't want a 3% fare rise, but it shows smaller changes to the policy — like no longer having these whole-station or other excessive campaigns — wouldn't be a problem. [1, PDF] https://content.tfl.gov.uk/tfl-advertising-annual-report-august-2023-acc.pdf https://content.tfl.gov.uk/tfl-advertising-annual-report-aug... [2, PDF] https://board.tfl.gov.uk/documents/s19826/TfL%20Budget%202023-24.pdf https://board.tfl.gov.uk/documents/s19826/TfL%20Budget%20202...
  - 317070 3y ago
    I hope these numbers aren't correct. Only 3% for being bombed by ads? (And bombing the whole city with ads on buses as well?) I would gladly pay 20% and maybe even 50% more if they could stop with the ads.
    - Symbiote 3y ago
      I am conscious of those with more limited budgets. Rises of just 1-2% above inflation are already avoided if possible. I'd be fine with increasing the subsidy part of TfL's income to get rid of the adverts — then the cost falls mostly on those who can afford it.
    - midasuni 3y ago
      From memory the entire ad income for sky was about 1/10th of their income as a whole. That includes all that damaging gambling adverts in football matches. People are far too accepting of adverts imo, it’s a horrendous industry
ijhuygft776 3y ago
I'm surprised Google maps doesn't have ad detours yet (to show you new places).
- soco 3y ago
  Ohh that's so evil! I love it! (me, as Google executive)

I wish for all advertising on the tube to die. It's terrible and confuses the hell out of tourists.

by thimp 3y ago

I wish for all advertising on the tube to die. It's terrible and confuses the hell out of tourists.

Raises a tiny percentage of income. That said seeing static posters for west end shows on the escalators is hardly the worst advert. The trend to do “event” adverts which do confuse people (James Bond Street etc) certainly should be stopped. Ultimately though people wont pay the extra 20p on their journey to get rid of adverts

Symbiote 3y ago
Advertising income was £130 million for last year [1], where passenger income was £4398 million[2], so around 3%. (Minus costs of running commercial advertising?) I can see many people wouldn't want a 3% fare rise, but it shows smaller changes to the policy — like no longer having these whole-station or other excessive campaigns — wouldn't be a problem. [1, PDF] https://content.tfl.gov.uk/tfl-advertising-annual-report-august-2023-acc.pdf https://content.tfl.gov.uk/tfl-advertising-annual-report-aug... [2, PDF] https://board.tfl.gov.uk/documents/s19826/TfL%20Budget%202023-24.pdf https://board.tfl.gov.uk/documents/s19826/TfL%20Budget%20202...
- 317070 3y ago
  I hope these numbers aren't correct. Only 3% for being bombed by ads? (And bombing the whole city with ads on buses as well?) I would gladly pay 20% and maybe even 50% more if they could stop with the ads.
  - Symbiote 3y ago
    I am conscious of those with more limited budgets. Rises of just 1-2% above inflation are already avoided if possible. I'd be fine with increasing the subsidy part of TfL's income to get rid of the adverts — then the cost falls mostly on those who can afford it.
  - midasuni 3y ago
    From memory the entire ad income for sky was about 1/10th of their income as a whole. That includes all that damaging gambling adverts in football matches. People are far too accepting of adverts imo, it’s a horrendous industry

ijhuygft776 3y ago

I'm surprised Google maps doesn't have ad detours yet (to show you new places).

soco 3y ago
Ohh that's so evil! I love it! (me, as Google executive)