From my totally unqualified understanding of marketing, it's because it makes people go "oooOOh" and statistically more likely to buy or even notice the product

From my totally unqualified understanding of marketing, it's because it makes people go "oooOOh" and statistically more likely to buy or even notice the product, because they associate it somehow with fast cars and filthy sex. This makes the "random and without value" renames vaguely sensible in a for-profit corporation: it drives the bottom line. But hey what do I know, I'm a nerd and have barely sold a thing my entire life. Quitting the devil's advocate role and in support of your position, if nerds had their way, the entirety of marketing and design would be annexed in favour of technically aesthetic solutions (functional product names, stable UIs, uniform web designs, ...), but sadly when speaking of the masses, buying choices are simply not driven by rationality. My ideal world will probably never come, at least in this lifetime.