I don't think so. It's all about market share at the moment, while competition is increasing ( eg. Bard). They also need more usage, to get companies to pay f

I don't think so. It's all about market share at the moment, while competition is increasing ( eg. Bard). They also need more usage, to get companies to pay for the benefits later on ( pushing for adoption) A lot of big companies are currently in a pilot for having AI across Microsoft's portfolio. Those subscriptions will become more expensive, once they have sufficient metrics / improvements. Some innovations happen at scale too. So I think costs will actually go down.