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incognito: with the identity disguised or hidden Google doesn't know who you are, so results are not as relevant.

• developuh 14y ago
  But still the ad is not even remotely related to jquery image hover effects. Don't advertisers pay Google to deliver ads to people who are looking for relevant info ?
  • steventruong 14y ago
    They tell Google which keywords the want their ads to show up for and related keywords. While it may seem completely irrelevant, someone might be bidding on random keywords that triggered the ad.
    • developuh 14y ago
      Oh. I guess Google does not monitor if people are bidding for keywords relevant to their business.