You could argue that the fine was too high (or that there should be no fine at all, and just a prison sentence); but the way this article reads is "poor mostly-

You could argue that the fine was too high (or that there should be no fine at all, and just a prison sentence); but the way this article reads is "poor mostly-innocent mostly-law-abiding citizen just ran a little website and now was huge punished for it", and that doesn't seem entirely true. Whether companies do or don't get prosecuted sufficiently doesn't really matter here.