Iphone was filling an existing niche that others did poorly, at a comparable price. And it turned out that the niche was in huge demand - everybody likes readi

Iphone was filling an existing niche that others did poorly, at a comparable price. And it turned out that the niche was in huge demand - everybody likes reading the news and chatting with friends on the go. There were plenty of phones out there that could browse, email, take pictures etc, they just sucked and iphone sucked way less. It remains to be seen whether the current goggles just suck or the whole concept is for geeks only (even with the geeks that own some kind of vr googles only 10% use them weekly or more often).