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My personal reservations about Vision Pro aside, it's nice to see that Cook's Apple is at least taking swings at new product segments.

losvedir 3y ago
As a perpetual FOMO / early adopter with a pre-order (arrives tomorrow, can't wait!), I agree. I feel like phones and even watches are pretty "solved" at this point (witness every discussion around the incremental updates in a new iPhone), which is great. I'm excited there's potentially a new product category here where there's still a lot of unsolved questions. The form factor will certainly change, and the UX idioms will as well. I look forward to seeing it. I'm interested in the Quests, too, but Apple does have a little magic sometimes and are exploring a bit of a different direction. Exciting times.
- holtkam2 3y ago
  I'm really interested to hear what regular customers (not journalists etc) have to say about it. I hope you love yours. I'm jealous! Like the others in this thread, I'm happy to see Apple investing in truly new, risky ventures. That's real innovation, and I hope they keep that up.
- throw0101d 3y ago
  > I feel like phones and even watches are pretty "solved" at this point […] I'm curious to know about folding devices (as a category?) and if they're going to go anywhere. Would probably depend on the developments in flexible screens.
wellthisisgreat 3y ago
Yeah, I’d rather they do this then 1.5x their market cap via 6 new price-segmented iPhone models
seiferteric 3y ago
I was shocked when it was announced even though there were rumors of it for years. To me it just doesn't look like an apple product... I just never thought they would ship an actual VR headset like this, I figured they would be going towards something like a more refined/perfected version of google glass.
- consumer451 3y ago
  I agree, it is a surprise. Vision Pro feels niche, at least for now. In some ways, Meta's new smart glasses almost seem like something more along the mass market "lifestyle" concept that Apple would normally go for. With Large Multimodal Models coming online now, it really seems like that Meta product has a lot of room to grow. Recognizing the world around you, and giving you very intelligent audio feedback on it seems pretty darn useful. Especially in a form factor that people have already accepted out in the public. The LMM -> audio playback interface seems like a great way to get around the display issues for a sci-fi Google Glass. But I suppose Apple will likely be later to market in that space as well, with an even more perfect product. That's assuming they can go from Siri to leading edge LMM.
- GeekyBear 3y ago
  > I figured they would be going towards something like a more refined/perfected version of google glass. Long term, when the tech is there to do that, sure. 2017: > Apple CEO Tim Cook said that it will be a while before the technology available for augmented reality glasses rises to Apple’s standards, according to British Vogue. “There are rumours and gossip about companies working on that, and we obviously don’t talk about what we work on. But today I can tell you that the technology itself doesn’t exist to do that in a quality way,” Cook told Vogue. https://www.cnbc.com/2017/10/11/apple-ar-glasses-tim-cook-says-tech-wont-be-ready-any-time-soon.html https://www.cnbc.com/2017/10/11/apple-ar-glasses-tim-cook-sa... They keep iterating on it in-house, and keep finding that the tech still isn't ready. https://www.tomsguide.com/news/apple-glasses https://www.tomsguide.com/news/apple-glasses

losvedir 3y ago

As a perpetual FOMO / early adopter with a pre-order (arrives tomorrow, can't wait!), I agree. I feel like phones and even watches are pretty "solved" at this point (witness every discussion around the incremental updates in a new iPhone), which is great. I'm excited there's potentially a new product category here where there's still a lot of unsolved questions. The form factor will certainly change, and the UX idioms will as well. I look forward to seeing it. I'm interested in the Quests, too, but Apple does have a little magic sometimes and are exploring a bit of a different direction. Exciting times.

holtkam2 3y ago
I'm really interested to hear what regular customers (not journalists etc) have to say about it. I hope you love yours. I'm jealous! Like the others in this thread, I'm happy to see Apple investing in truly new, risky ventures. That's real innovation, and I hope they keep that up.
throw0101d 3y ago
> I feel like phones and even watches are pretty "solved" at this point […] I'm curious to know about folding devices (as a category?) and if they're going to go anywhere. Would probably depend on the developments in flexible screens.

wellthisisgreat 3y ago

Yeah, I’d rather they do this then 1.5x their market cap via 6 new price-segmented iPhone models

seiferteric 3y ago

I was shocked when it was announced even though there were rumors of it for years. To me it just doesn't look like an apple product... I just never thought they would ship an actual VR headset like this, I figured they would be going towards something like a more refined/perfected version of google glass.

consumer451 3y ago
I agree, it is a surprise. Vision Pro feels niche, at least for now. In some ways, Meta's new smart glasses almost seem like something more along the mass market "lifestyle" concept that Apple would normally go for. With Large Multimodal Models coming online now, it really seems like that Meta product has a lot of room to grow. Recognizing the world around you, and giving you very intelligent audio feedback on it seems pretty darn useful. Especially in a form factor that people have already accepted out in the public. The LMM -> audio playback interface seems like a great way to get around the display issues for a sci-fi Google Glass. But I suppose Apple will likely be later to market in that space as well, with an even more perfect product. That's assuming they can go from Siri to leading edge LMM.
GeekyBear 3y ago
> I figured they would be going towards something like a more refined/perfected version of google glass. Long term, when the tech is there to do that, sure. 2017: > Apple CEO Tim Cook said that it will be a while before the technology available for augmented reality glasses rises to Apple’s standards, according to British Vogue. “There are rumours and gossip about companies working on that, and we obviously don’t talk about what we work on. But today I can tell you that the technology itself doesn’t exist to do that in a quality way,” Cook told Vogue. https://www.cnbc.com/2017/10/11/apple-ar-glasses-tim-cook-says-tech-wont-be-ready-any-time-soon.html https://www.cnbc.com/2017/10/11/apple-ar-glasses-tim-cook-sa... They keep iterating on it in-house, and keep finding that the tech still isn't ready. https://www.tomsguide.com/news/apple-glasses https://www.tomsguide.com/news/apple-glasses