5 ms·
This happens at small businesses too. And, it's actually a lot sadder because truly nobody cares. At least MS will get some blog posts about people being confus
by jcc80 14y ago
This happens at small businesses too. And, it's actually a lot sadder because truly nobody cares. At least MS will get some blog posts about people being confused or complaining. Small business execs who are hyped up for a re-branding usually don't even get that.
- eblume 14y agoI work in biotech and this is rampant there - our company changed names three times before we ever had a product (or any revenue at all). These were not small name changes, either - they redecorated the entire office to the new company colors each time.
- ww520 14y agoSomebody needs to justify his paycheck.
- eblume 14y agoToo true - we also had a marketing department for an entire year before we had said product. Now I certainly understand that you need a marketing department before the product launches - but consider that at a time when development was in full swing (about three quarters before launch) we had two software developers and three marketing people.
- jcc80 14y agoHysterical - I started to formulate a theory on this that leadership distracts themselves with these types of tasks just as a person might engage in avoidance. Of course, I'm about 56 years late: http://en.wikipedia.org/wiki/Parkinson%27s_Law_of_Triviality http://en.wikipedia.org/wiki/Parkinson%27s_Law_of_Triviality