Netflix and Amazon are playing a different game than YouTube. They are playing the "we own (exclusive) rights to this or that content and sell access to it" gam

Netflix and Amazon are playing a different game than YouTube. They are playing the "we own (exclusive) rights to this or that content and sell access to it" game, which YouTube is not necessarily. The former platforms also didn't start out with their own production companies, but eventually needed them in order to synthesize more exclusive content. YouTube does not have a content quantity problem, if anything it has too much content which makes discoverability challenging (vs. the curated libraries of Netflix et al.)